Website Design Service

Weston Recruitment
(Bespoke Recruiter) 

Background:
Weston Recruitment is a premium recruitment agency serving high-net-worth individuals, led by founder Jessica Weston-Davies. The company needed a professional to elevate their online presence and create a refined brand image that aligned with their elite clientele.

Challenge:
Weston Recruitment sought a website that communicated their high-end services and brand in a sophisticated, user-friendly way. Jessica needed a design that captured their exclusivity, while also improving their online visibility, SEO, and content management.

Solution:
I was tasked with redesigning Weston Recruitment’s website using Squarespace, ensuring the site was both visually appealing and highly functional. My approach included:

🔹 I created a professional design that reflected Weston Recruitment’s prestige, using Squarespace, tailored to their branding and requirements. The website was mobile-friendly and easy to navigate, making it ideal for their clients.
🔹I provided ongoing support to ensure the website remained up-to-date, user-friendly, and optimised for performance.
🔹 I integrated SEO best practices into the website design, ensuring that Weston Recruitment’s services were easily discoverable by search engines.
🔹 Beyond the website, I developed a broader marketing strategy, including social media management, content creation, and branded collateral to support Weston Recruitment’s outreach efforts.

Result:
🔹 The redesigned website boosted Weston Recruitment’s online presence, making it easier for potential clients to find and engage with their services.
🔹 Positive feedback was received by the client regarding the website’s sophisticated design and user-friendly navigation.
🔹 The holistic marketing approach provided Weston Recruitment with a clearer, more effective way to connect with their target audience.

Testimonial:
“I wanted to express my gratitude to Georgie at InsightBooster for her incredible work with Weston Recruitment. Georgie’s expertise in web design, social media, and graphic design was transformative. Our website is now visually stunning and user-friendly. Their marketing plan was a game-changer, providing a clear path to success.

InsightBooster is more than a service provider; they’re strategic partners who genuinely care about your business’s success! I would highly recommend any company seeking marketing support to choose InsightBooster – they really do give you the insight to boost your business to new heights!”

— Jessica Weston-Davies
Founder of Weston Recruitment

Law Firm
(Bullard Law)

Background:
Bullard Law, a well-established law firm specialising in estate planning, wanted to enhance its online presence and streamline its client engagement process. While they had a solid reputation, the website needed a refresh to improve both functionality and user experience, making it easier for potential clients to connect with the firm.

Challenge:
Bullard Law needed a more efficient, user-friendly website that would not only reflect their professional image but also drive better client engagement and increase conversions. They also wanted to optimise the site for SEO and improve navigation to make it easier for users to find information and book consultations.

Solution:
I worked closely with Bullard Law to redesign their website, implementing key features to meet their needs:

🔹I created several custom landing pages tailored to specific services, such as estate planning and webinar sign-ups, to better capture leads and provide a clear call to action for potential clients.
🔹I meticulously reviewed and optimised the website for SEO, ensuring that the right keywords, meta descriptions, and alt text were in place to improve search engine rankings and attract more traffic.
🔹I streamlined the website’s navigation to ensure a smoother user experience, making it easier for visitors to access important information quickly and efficiently.
🔹I implemented a more efficient and intuitive booking system, allowing potential clients to easily schedule consultations and get in touch with the firm. This improvement helped increase conversions by making the process more user-friendly.

Result:
🔹 The redesigned website significantly improved the user experience, with better navigation, a more streamlined booking process, and optimised content for SEO.
🔹 The new landing pages increased client engagement, especially for specific services like estate planning and webinars, resulting in more qualified leads.
🔹 Bullard Law noticed a boost in online enquiries and client bookings as a direct result of the website improvements.

Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”

— Cesery Bullard
Founder & Attorney, Bullard Law

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group is a specialist business in government procurement and sales, with a small, highly experienced team. They sought a more professional and modern online presence to clearly showcase the two sides of their business: buying for the government and selling to government for private companies. They approached me to rebuild their website on WordPress, aiming for a design that would better communicate their unique business model and effectively engage their target audience.

Challenge:
Augmentas Group needed a complete website redesign to reflect the complexity of their business. The existing website did not clearly highlight their dual focus (buying and selling for the government) and did not provide an optimal user experience. They also wanted the design to appeal to their diverse stakeholders, from government entities to private companies. The site needed to not only look sleek and modern but also improve the way they captured leads and communicated their value proposition.

Solution:
To address these challenges, I worked with Augmentas Group to create a high-quality website. The project involved designing a variety of webpages and collaborating with different stakeholders to ensure the site met the needs of all audiences. This involved:
🔹I completely rebuilt the website on WordPress, ensuring it was responsive, easy to navigate, and visually appealing. The design is clean and professional, reflecting the business’s focus on government procurement.
🔹I developed a design that clearly separated the two sides of the business—buying for the government and selling to the government on behalf of private companies. The layout included distinct sections, making this abstract concept easier for visitors to understand.
🔹I integrated effective lead capture elements across the website, including forms and calls to action, to encourage visitors to engage with the company.
🔹The project involved close collaboration with multiple stakeholders to ensure all perspectives were considered in the final design.
🔹The site was optimised for SEO to improve search engine visibility, and I streamlined the navigation to ensure a seamless user experience.

Result:
🔹The number of website users increased from 348 to 1,573, representing a 353% growth in user traffic (this is also thanks to other marketing activities). Traffic to the site increased significantly, as the new design made the website more attractive and user-friendly, with improved content presentation and navigation. 
🔹 The redesigned website now effectively communicates the dual nature of Augmentas Group’s business, with a clean, modern design that appeals to both private companies and government entities.
🔹 The integration of lead generation forms resulted in a smoother process for potential clients to get in touch, increasing inbound inquiries and opportunities.

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Trademark Law and VA Support
(Indie Law and Skybreaker) 

Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, partnered with Skybreaker, a virtual assistant agency supporting business owners. Both companies were experiencing growth and sought to improve their online presence. They recognised a gap in their marketing strategy, particularly in their websites, which were built on WordPress. Both businesses needed a more streamlined and integrated platform to manage their content, which led to a transition to Kajabi. I supported this transition and helped optimise the new website for SEO, providing improvements across several pages to increase visibility and engagement.

Challenge:
Both Indie Law and Skybreaker were facing challenges with their existing websites, which were not optimised for the best user experience or SEO. The transition from WordPress to Kajabi needed to be seamless, and the teams lacked the time and expertise to manage the migration while also improving the content. Additionally, the companies required optimised webpages to boost traffic and improve the overall user experience. They also needed a solid SEO strategy to ensure the websites were visible and found by potential clients.

Solution:
I worked closely with both Indie Law and Skybreaker to ensure a smooth transition to Kajabi and implemented SEO improvements across the new websites. The key steps in this project included:

🔹I facilitated the transition from WordPress to Kajabi, ensuring the websites maintained their branding while becoming more streamlined and user-friendly. I redesigned some webpages to ensure better navigation, clearer calls to action, and a more modern, professional aesthetic that matched the companies’ brand values.
🔹I conducted a comprehensive SEO audit of Indie Law, identifying areas for improvement. I optimised on-page elements, including meta descriptions, header tags, images, and internal linking. This was done to improve search engine rankings and drive more organic traffic.
🔹I enhanced the content across key webpages, ensuring that they were aligned with SEO best practices. This involved refining the copy to include relevant keywords and improving the structure of the pages to make them more engaging and informative.
🔹I improved the lead capture forms and calls to action, integrating them seamlessly into the Kajabi platform. This helped convert visitors into leads more effectively.
🔹I ensured that all necessary analytics software was properly linked to both websites, allowing for accurate tracking of website performance. I set up comprehensive tracking for key metrics such as traffic, conversions, bounce rates, and user engagement. Regular reports were generated to monitor progress and make informed decisions on further optimisation efforts.
🔹I continuously monitored the SEO performance, tracking metrics such as search engine rankings, traffic, and conversion rates. Adjustments were made as needed to ensure ongoing optimisation.

Result:
🔹The transition to Kajabi was successful, with both websites now featuring a more modern and intuitive design that better represented each brand’s identity.
🔹The SEO improvements resulted in higher search engine rankings and more organic traffic, with both websites attracting a greater number of visitors.
🔹The implementation of analytics allowed the teams to track website performance accurately, providing valuable insights for continuous improvement.
🔹Both companies saw a notable increase in website inquiries, contributing to business growth and further enhancing their online presence.

Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”

— Joey Vitale
Founding Attorney, Indie Law and Skybreaker

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