Social Media Marketing Service

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group, a small business with a team of five experienced professionals, excels in government procurement and sales, leveraging a proven track record of delivering significant contracts. Previously reliant on an outsourced marketing team, the company hired me to work on various aspects of their marketing strategy. My role included social media management and other marketing efforts, designed to effectively communicate their expertise.

Challenge:
Augmentas Group faced challenges in consistently managing their social media presence and driving meaningful engagement. Their audience growth had plateaued, and they needed a more dynamic approach to showcase their expertise and connect with their target audience. The lack of fresh visual content and optimised posting strategies limited their ability to engage effectively.

Solution:
To address Augmentas Group’s social media challenges, I implemented a structured approach to social media management. This comprehensive approach ensured that Augmentas Group’s social media presence became a powerful tool for showcasing their expertise, building community, and driving traffic to their website, while also fostering direct connections with key stakeholders.

🔹I reviewed the company’s existing social media accounts to refine their profile aesthetics, update bios with targeted keywords, and align the overall branding with their expertise and values. This initial groundwork ensured a cohesive and professional appearance.
🔹In addition to managing organic content, a LinkedIn outbound messaging strategy was implemented to proactively engage with target audiences. This included identifying key contacts, crafting personalised messages, and initiating conversations to build relationships and increase visibility among decision-makers in their sector.
🔹A consistent posting schedule was developed to maintain regular engagement with the audience. This involved planning, scheduling, and posting content at optimal times to maximise reach and visibility.
🔹High-quality, tailored content was central to the strategy. I created visually appealing graphics, curated images, and edited video posts to make the feed dynamic and engaging. Each post was crafted to communicate Augmentas Group’s expertise, values, and achievements while encouraging interaction.
🔹Building community trust was a priority. I actively monitored and responded to comments and messages, fostering meaningful connections with followers. This helped to humanise the brand and establish stronger relationships with their audience.
🔹I regularly analysed key metrics such as engagement rates, follower growth, and post impressions. These insights were shared with the team through detailed reports, which highlighted successes and informed adjustments to improve performance further.

Result:
🔹The follower count grew from approximately 600 to 1,164 over six months, which is a 94% increase in followers during that period.
🔹The number of website users increased from 348 to 1,573, representing a 353% growth in user traffic (this is also thanks to other marketing activities).
🔹Post engagement grew from 1,212 to 3,355, reflecting a 177% increase in engagement. 🔹Engagement rate per impression also increased by 32% – meaning the posts were more enagaging than ever!
🔹Introduced more visual content – obtained hundreds of images/videos and edited for optimal posting

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Trademark Law and VA Support
(Indie Law and Skybreaker) 

Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, partnered with Skybreaker, a virtual assistant agency offering comprehensive support to business owners. Both companies were already experiencing growth but recognised the need for a more strategic approach to social media management to further drive their success. With the leadership team feeling time-poor and unable to dedicate the necessary attention to marketing, they brought me in to manage the social media team and lead their digital marketing strategy, allowing them to focus on other key business areas.

Challenge:
The primary challenge was that the leadership team at Indie Law and Skybreaker was stretched thin, making it difficult to prioritise social media management and other aspects of marketing. While both brands were growing rapidly, their social media presence was not reflecting this success. They needed a dedicated professional to create and execute a strategic social media plan that would elevate their brands, engage their target audiences, and generate leads—without adding more to their already full plate.

Solution:
To address this challenge, I took complete ownership of their social media strategy and management, ensuring that both Indie Law and Skybreaker had a strong, consistent, and engaging presence online. My approach included:
🔹I managed the social media team, overseeing the creation, scheduling, and execution of all social media content.
🔹I ensured a smooth workflow and high-quality output that aligned with both brands’ values and goals.
🔹I ensured that both companies maintained a consistent voice across all social media platforms, reinforcing their commitment to professionalism and expertise.
🔹I implemented a structured posting schedule and regularly tracked performance metrics to evaluate the success of campaigns, making adjustments as needed to maximise results.
🔹I took responsibility for the creation and management of Facebook Ads campaigns, ensuring they were optimised to reach the right audience and generate high-quality leads. I continuously monitored performance, adjusting targeting and creative elements to maximise the effectiveness of each campaign.

Result:
🔹The brands saw a significant increase in online visibility, follower engagement, and lead generation.
🔹The leadership team was able to offload social media management entirely, giving them more time to focus on core business activities.
🔹This shift resulted in higher client inquiries, increased conversions from Facebook Ads, and strengthened relationships with their target audience.

Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”

— Joey Vitale
Founding Attorney, Indie Law and Skybreaker

Travel Company
(Serenity Holidays)

Background:
Serenity Holidays is a travel company that offers a range of holiday packages, specialising in unique and memorable destinations. As part of the commercial team, I was brought on board to bolster the company’s brand awareness through content production and management while contributing to the development of competitive and profitable travel products. I worked closely with the internal design team, digital marketing team, and suppliers to ensure that all aspects of the marketing strategy aligned with business objectives and enhanced the company’s presence in the market.

Challenge:
The main challenge was to increase the company’s visibility in a highly competitive travel market while ensuring that the travel products were commercially viable and met customer expectations. The leadership team wanted to strengthen Serenity Holidays’ online presence, particularly on social media, and improve the overall product offering, while ensuring that all marketing materials were consistent, informative, and aligned with the company’s brand. Additionally, there was a need to produce high-quality, SEO-optimised content for blogs, email campaigns, and social media that would drive engagement and increase bookings.

Solution:
To address these challenges, I took a hands-on approach to developing and managing content across multiple channels, optimising the travel products for market competitiveness, and collaborating with the internal teams for seamless execution. My approach included:

🔹I developed and proofread content for various platforms, including blogs, product pages, social media, email campaigns, and online advertisements. This ensured that the messaging was consistent, aligned with brand values, and optimised for search engines.
🔹I worked closely with the commercial team to create saleable, competitive holiday products, ensuring the pricing, margin, and product differentiation were market-leading. I also used Google Analytics to track website performance, refine strategies, and improve the user experience to convert leads into customers.
🔹I managed the company’s Facebook and Twitter channels through Sprout Social, posting daily updates, engaging with followers, and building brand loyalty. I also monitored Instagram and LinkedIn to ensure a consistent and engaging presence across all social media platforms.
🔹Using MailChimp and Canva, I created and designed email templates, segmenting the audience to deliver targeted messages that resonated with potential customers and encouraged bookings.
🔹I liaised with the design team to produce a variety of printed materials, including brochures, direct mail, and press advertising, all aligned with the company’s brand and messaging.
🔹I worked directly with suppliers to ensure competitive rates and favourable terms, contributing to the commercial success of new travel packages.

Result:
🔹Higher levels of interaction across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
🔹Notable rise in email open rates, indicating more effective communication with the target audience.
🔹Enhanced visibility in search engines: SEO-optimised content led to better rankings and greater visibility in search results.
🔹Competitive pricing strategies and better product differentiation contributed to improved sales and customer satisfaction.
🔹Streamlined content production and more attractive travel packages helped increase the number of bookings.
🔹The company’s content output was optimised, making it easier to manage marketing materials across multiple channels.

Testimonial:
“I worked alongside Georgie, and was regularly inspired by her marketing insights and ideas. She regularly supported myself and others in the marketing team; for example, following the launch of a new product, we utilised her fantastic writing skills to generate a large amount of content for the new websites. She is creative, driven and a joy to work with, and I wish her the best in her new endeavours!”

— Clarabel Jones
Marketing Executive, Serenity Holidays

Law Firm
(Bullard Law)

Background:
Bullard Law, a reputable law firm specialising in estate planning, was looking to strengthen its digital marketing efforts and enhance its online presence. The firm wanted to increase brand visibility, attract new clients, and better engage with its target audience. They needed a dedicated marketing professional who could integrate content creation, SEO, and social media strategies to meet these goals. As the Marketing Specialist, I was brought in to lead the development and execution of a comprehensive marketing strategy that would help the firm stand out in a competitive legal market.

Challenge:
The firm faced several challenges in effectively reaching and engaging with potential clients. While they had an established reputation in their field, their digital marketing efforts were not optimised to maximise online visibility. There was a lack of coordinated content creation, insufficient use of SEO and SEM strategies, and an opportunity to leverage social media platforms more effectively. Additionally, key performance metrics were not being tracked, making it difficult to measure the success of their marketing initiatives and optimise their strategies.

Solution:
As the Marketing Specialist at Bullard Law, I took a holistic approach to address these challenges. Here’s how I tackled them:

🔹 I overhauled the firm’s digital marketing strategy, ensuring all elements aligned with its business goals. I managed the website, optimising content and ensuring the site was user-friendly and effective in converting visitors into leads.
🔹 I created compelling and informative content for various marketing channels, including blogs, articles, and e-newsletters. Each piece was carefully crafted to provide value to potential clients while incorporating SEO strategies to boost organic traffic and improve search engine rankings.
🔹 I developed a strategy to increase the firm’s presence on social media, focusing on engaging posts that resonated with their target audience. I also ensured that content was consistent, on-brand, and actively promoted across various platforms, including LinkedIn, Twitter, and Facebook.
🔹 I implemented SEO best practices on the website and across all digital content, improving visibility on search engines. Additionally, I optimised paid search campaigns (SEM) to drive targeted traffic and generate high-quality leads.
🔹 I introduced robust tracking and reporting systems to measure key performance indicators (KPIs). By regularly analysing these metrics, I was able to make data-driven adjustments to improve the effectiveness of campaigns and ensure the firm’s marketing efforts were yielding the best possible results.

Result:
🔹 The firm saw a significant increase in website traffic, particularly from organic search, due to improved SEO strategies.
🔹The starting number of LinkedIn post impressions alone was 497 before we achieved a 4,121.8% increase that led to 20,982 impressions over 6 months.
🔹Created numerous video shorts increasing engagement.
🔹Introduced more visual content – obtained hundreds of images/videos and edited for optimal posting
🔹 Social media engagement grew as content became more relevant and impactful, leading to stronger interactions with potential clients.
🔹 The firm’s e-newsletters saw higher open rates and engagement levels, driving more leads and conversions.
🔹 Overall, the firm’s brand visibility improved, and the firm began to attract a more qualified audience, resulting in higher client inquiries and conversions.

Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”

— Cesery Bullard
Founder & Attorney, Bullard Law

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