Trademark Law and VA Support
(Indie Law and Skybreaker) 

Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, has been experiencing steady growth. To support this expansion, Indie Law recognised the importance of data-driven insights to optimise their digital marketing strategies and maintain a competitive edge. The firm needed a solution that could track, analyse, and present their website, content, and ad campaign performance in a structured and actionable way.

Challenge:
Indie Law faced difficulties in fully leveraging the power of data to make informed marketing decisions. Although the firm had access to several digital marketing tools, they struggled to compile insights from these platforms into a unified and easily comprehensible format. They needed a solution that provided a comprehensive view of their marketing performance, including website traffic, user behaviour, search engine performance, and ad campaigns. With a growing client base and a focus on increasing their online presence, Indie Law needed to ensure their marketing efforts were aligned with their business objectives and continually refined based on measurable results.

Solution:
To address these challenges, I implemented a robust marketing analytics and reporting system for Indie Law, which included:

🔹I set up and optimised Google Analytics to provide detailed insights into user behaviour, website performance, and conversions. This data allowed Indie Law to track how visitors interacted with their website, which pages were most popular, and where users were dropping off during their journey.
🔹I utilised Google Search Console to monitor search performance, including keyword rankings, organic search traffic, and any technical issues affecting the site’s visibility. This data enabled Indie Law to adjust their SEO strategy and enhance their search rankings.
🔹SEO tools were used to monitor Indie Law’s backlink profile, assess competitor performance, and conduct keyword analysis. By uncovering gaps in their SEO strategy, I provided actionable insights to optimise their content and ensure they were targeting the right audience with relevant keywords.
🔹I integrated data from these tools into a custom dashboard, providing Indie Law with a consolidated view of their digital marketing efforts. The dashboard included metrics on website traffic, user engagement, SEO performance, and ad campaigns, all presented in a clear and actionable format.
🔹Every month, I provided Indie Law with detailed reports, offering an overview of marketing performance. These reports highlighted key successes, areas for improvement, and specific actions to take based on the data. This empowered Indie Law to make informed decisions and adapt their marketing strategies accordingly.

Result:

🔹Indie Law gained a clearer understanding of their website’s performance and marketing ROI. With insights into user behaviour and conversion rates, the leadership team could make data-driven decisions to optimise their digital marketing strategies.
🔹By leveraging insights from Google Search Console and SEO tools, Indie Law improved their keyword rankings, driving more organic traffic to their website. They were able to optimise their content to better meet the needs of their target audience.
🔹 The detailed performance data from Google Ads helped measure and optimise ad campaigns, ensuring a better return on investment (ROI) for paid media efforts.
🔹The comprehensive marketing dashboard and monthly reports saved the team valuable time and effort, providing them with a simple, visual overview of all their marketing activities. This allowed them to focus on strategy and business growth rather than manually gathering data from multiple sources.

Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”

— Joey Vitale
Founding Attorney, Indie Law and Skybreaker

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group, a small business specialising in government procurement and sales, is composed of a team of five experienced professionals with a proven track record in securing significant contracts. Before partnering with me, the company relied on an outsourced marketing team. They engaged my services to enhance various aspects of their marketing strategy, with a focus on content creation, lead generation, and providing data-driven insights to improve overall marketing performance.

Challenge:
Augmentas Group faced challenges in growing their audience and generating quality leads. Their marketing materials were limited, and they struggled to effectively communicate their value proposition to potential clients. Additionally, they lacked a comprehensive, data-driven approach to measure the success of their marketing efforts and guide future strategies. Clear, actionable insights on website performance, social media engagement, event performance, and paid advertising were needed to help steer their marketing efforts.

Solution:
To support Augmentas Group in optimising their marketing activities, I implemented a marketing analytics and reporting strategy that focused on delivering detailed data in an easily digestible format. The solution included:

🔹Every six months, I provided a comprehensive presentation covering key marketing metrics, including website performance, social media engagement, event performance, and paid ad campaigns. The presentation was designed to help the management team understand the data in a clear and visual way, making it easy for them to absorb and make informed decisions.
🔹I tracked key performance indicators (KPIs) for the website, including user traffic, bounce rates, and conversion rates. I also analysed social media performance to measure engagement, follower growth, and the effectiveness of campaigns. By compiling these insights, I highlighted the most successful channels and provided recommendations for optimisation.
🔹I integrated data from events and webinars, tracking attendee engagement and lead generation effectiveness. This allowed Augmentas Group to assess which types of events were most impactful and provided a clearer picture of return on investment (ROI).
🔹I monitored and analysed the performance of their paid ads across various platforms, focusing on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). I ensured that ad campaigns were optimised to generate the best possible results while staying within budget.
🔹Each presentation was accompanied by a detailed analysis of the data, providing insights and recommendations on how to refine future marketing strategies. I suggested specific actions to improve website content, adjust paid ad strategies, and enhance social media engagement, based on the findings.

Result:

🔹The data-driven approach enabled Augmentas Group to refine their marketing strategies. By identifying the most successful campaigns and channels, they were able to allocate resources more efficiently, maximising their marketing return on investment (ROI).
🔹With detailed, easy-to-understand reports provided every six months, the management team could make informed decisions and adjust their marketing strategies in real-time. The insights gained helped guide the company’s next steps in growing their business.

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Weston Recruitment
(Bespoke Recruiter) 

Background:
Weston Recruitment is a premium recruitment agency that specialises in serving high-net-worth individuals. The company, led by founder Jessica Weston-Davies, needed a professional marketing plan that would elevate its online presence and refine its brand image to reflect its exclusive clientele. They sought to create a clear strategy that would ensure sustained growth, align with their brand’s prestige, and increase their visibility in a competitive market.

Challenge:

Weston Recruitment recognised that their existing marketing approach and brand presence were not fully capturing the exclusivity of their services. They sought a comprehensive marketing plan. With this need in mind, they needed a marketing specialist.

Solution:
To meet the needs of Weston Recruitment, I crafted a detailed, multi-faceted marketing plan that provided clear direction and achievable goals. The plan included the following elements:

🔹I assessed Weston Recruitment’s strengths, weaknesses, opportunities, and threats to position them effectively in the market, emphasising their exclusive services and differentiating them from competitors.
🔹I defined detailed buyer personas to ensure the marketing efforts were tailored to the specific needs of high-net-worth individuals and senior executives.
🔹Clear, measurable goals were set, such as increasing website traffic and social media engagement, and improving lead conversion rates.
🔹I recommended a balanced budget across key channels like paid social media, SEO, content creation, and email marketing, ensuring optimal ROI.
🔹I created a clear action plan for the next 12 months, focusing on website redesign, content creation, and targeted social media campaigns.

Result:
🔹This plan provided Weston Recruitment with a structured, actionable strategy to enhance their online presence and attract their ideal clientele.

Testimonial:
“I wanted to express my gratitude to Georgie at InsightBooster for her incredible work with Weston Recruitment. Georgie’s expertise in web design, social media, and graphic design was transformative. Our website is now visually stunning and user-friendly. Their marketing plan was a game-changer, providing a clear path to success.

InsightBooster is more than a service provider; they’re strategic partners who genuinely care about your business’s success! I would highly recommend any company seeking marketing support to choose InsightBooster – they really do give you the insight to boost your business to new heights!”

— Jessica Weston-Davies
Founder of Weston Recruitment

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