Paid Ads Service
Paid ads done right by your marketing specialist
I specialise in helping service-based businesses achieve measurable growth through highly effective PPC campaigns. My focus is on Google Ads and Facebook Ads, leveraging these platforms to drive traffic, generate leads, and boost conversions.
Whether you’re new to paid advertising or looking to refine your strategy, I create tailored campaigns that align with your business goals, ensuring you get the most out of your ad spend. With a keen eye for analytics and a deep understanding of what works on these platforms, I turn insights into results. Let me help you attract your ideal audience and grow your business with campaigns that deliver.
Our paid ads service includes the following:
Defining target audiences, ad creative themes, platform selection, and initial budget planning to ensure strategic campaign alignment.
Conducting detailed keyword research to identify high-performing, relevant terms that drive targeted traffic.
Creating engaging, persuasive ad copy designed to attract clicks and boost conversions.
Setting up and configuring PPC campaigns across platforms like Google Ads (including LSA), Facebook Ads, LinkedIn Ads, and Bing Ads.
Regularly monitoring and optimising campaigns by adjusting bids, refining keywords, and testing ad variations for improved performance.
Providing detailed quarterly reports on metrics like impressions, clicks, CPC, CTR, conversions, and ROAS to track campaign success.
Aligning services to boost your paid ad marketing strategy
Designing lead generation materials such as forms, landing pages, and downloadable content to capture and nurture potential customer leads.
InsightBooster's success stories in paid ads
These case studies showcase real-world examples of my work, giving you insight into the value I can deliver and the results I can help you achieve.
Trademark Law and VA Support
(Indie Law and Skybreaker)
Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, has consistently grown its client base through a reputation for expertise and approachability. However, the team recognised the need to amplify their digital presence and attract even more clients through targeted paid advertising. To achieve this, I was brought in to manage and optimise their Google Ads and Facebook Ads campaigns, ensuring the firm reached the right audience with messages that converted.
Challenge:
The leadership teams were time-poor, making it challenging to introduce paid ads. Despite their steady growth, Indie Law’s team needed a dedicated expert to enhance their visibility through paid ad campaigns. They faced challenges with optimising ad spend to maximise ROI while maintaining high-quality leads.
Solution:
To address these challenges, I developed and executed a comprehensive paid advertising strategy tailored to Indie Law’s goals. Key actions included:
🔹 Google Ads Campaigns:
– Conducted extensive keyword research to identify terms most relevant to Indie Law’s services and target audience.
– Created and optimised multiple ad groups with compelling copy that highlighted the firm’s expertise and client-centric approach.
– Continuously monitored campaign performance, adjusting bids, keywords, and ad placements to maximise ROI.
🔹 Facebook Ads Campaigns:
– Crafted engaging ad copy and visuals designed to educate and connect with small business owners and creatives.
– Leveraged advanced targeting to ensure ads reached decision-makers most likely to need trademark services.
– A/B tested various creative elements to determine what resonated most with the audience, refining campaigns for maximum impact.
🔹 Performance Analysis and Adjustments:
– Regularly reviewed metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to fine-tune campaigns.
– Implemented retargeting strategies to engage users who had interacted with Indie Law’s website but hadn’t converted yet.
Result:
🔹 High-quality leads generated consistently, leading to a noticeable uptick in client inquiries and conversions. The growth in lead volume doubled over 6 months.
🔹 Significant increase in brand visibility and ad engagement, with click-through rates exceeding expectations.
🔹 Optimised ad spend, ensuring maximum ROI and sustained campaign effectiveness.
🔹 Strengthened Indie Law’s position as the go-to trademark law firm for small businesses and creatives.
Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”
— Joey Vitale
Founding Attorney, Indie Law and Skybreaker
Law Firm
(Bullard Law)
Background:
Bullard Law, a respected law firm specialising in estate planning, aimed to grow its client base and enhance visibility within the local community. With a strong reputation but limited digital marketing efforts in place, the firm needed a strategic approach to attract and convert potential clients actively searching for estate planning services. I joined the team to manage their Local Service Ads (LSA) campaigns, leveraging Google’s platform to connect Bullard Law with high-intent local leads.
Challenge:
Bullard Law faced challenges in reaching individuals actively searching for estate planning services. They needed a data-driven and personalised LSA strategy to ensure the right audience saw their services at the right time.
Solution:
To address these challenges, I developed a tailored Local Google Ads strategy designed to maximise visibility, drive qualified leads, and convert inquiries into clients. Key steps included:
🔹Set up and verified Bullard Law’s LSA profile, ensuring the firm’s credentials, reviews, and service details met Google’s standards for trustworthiness and professionalism.
🔹 Continuously monitored ad performance, focusing on key metrics like cost per lead (CPL), impressions, and click-to-call rates.
🔹 Strategically highlighted client reviews and testimonials within the LSA profile to build trust with prospective clients.
🔹 Ensured ad copy communicated Bullard Law’s expertise and compassionate approach to estate planning, addressing common client pain points.
Result:
🔹 Bullard Law consistently appeared in top results for estate planning searches in their local area, driving a surge in impressions and clicks.
🔹 The LSA campaigns delivered a steady stream of leads, many of whom converted into long-term clients.
🔹 The cost per lead was reduced over time through ongoing optimisation, ensuring maximum ROI.
🔹 The focus on client reviews and tailored ad copy positioned Bullard Law as a trusted local authority in estate planning.
Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”
— Cesery Bullard
Founder & Attorney, Bullard Law
🔹Check out my LinkedIn profile
🔹Book a call with me
Take a look at my Live Tasks
A “live task” is a focused marketing project or assignment that I work on during the month, aimed at making tangible progress in a service you choose.
Reviews
Testimonials
Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!
Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!
Georgie at InsightBooster was a pleasure to work with! She took the time to fully understand our objectives and completed the work quickly and to a high standard. I would recommend InsightBooster to anybody looking for some additional marketing support.
InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!
Customised Packages for Seamless Workflows
We customise our packages based on your desired workflow. Our team is there to understand what you’re hoping to achieve and draw up a proposal that you’ll be comfortable with.
Fuel Your Marketing Success
Explore Our Informative Blog for Expert Insights and Strategies
Fuel Your Marketing Success
Explore Our Informative Blog for Expert Insights and Strategies
Would you like to start a project with us?
We are a dedicated and experienced marketing service provider that will work closely with you to deliver outstanding results. From crafting captivating campaigns to building a strong online presence, we’re here to make your vision a success. Reach out to us today and let’s kickstart your project together.