Design Service

Weston Recruitment
(Bespoke Recruiter) 

Background:
Weston Recruitment is a high-end recruitment agency catering to high-net-worth individuals. The company is led by founder Jessica Weston-Davies, who sought assistance in establishing a strong online presence and a refined brand image to match her elite clientele.

Challenge:
Weston Recruitment needed a marketing strategy that aligned with their high-end brand and effectively communicated their services to their target audience. Jessica sought a professional who could handle not only the design work but also the broader aspects of brand development, including website management, SEO, content creation, and event marketing.

Solution:
To address this challenge, I took on the responsibility of creating bespoke designs and other marketing items. My approach included:

🔹 I worked closely with Jessica to create bespoke, high-quality flyers for distribution in London, targeting high-net-worth clients. The design was tailored to reflect the sophistication and exclusivity of the Weston Recruitment brand, ensuring that the flyers stood out and captured the attention of the right audience.
🔹 Beyond design work, I developed a holistic marketing strategy for Weston Recruitment, combining social media management, content creation, and SEO to create a cohesive online presence that mirrored the prestige of their services.
🔹 I took charge of Weston Recruitment’s LinkedIn post designs.
🔹 I provided ongoing support in maintaining and optimising their website to ensure it remained functional, up-to-date, and user-friendly, making it easy for potential clients to navigate.
🔹 I consistently monitored the effectiveness of the strategies implemented, using analytics to track progress and adjust approaches as needed to ensure continuous improvement.

Result:
🔹The bespoke flyers received positive feedback for their high-end design and effectiveness in attracting high-net-worth clients.
🔹The marketing strategy provided Weston Recruitment with a clear path forward, significantly boosting their online visibility and brand recognition.

Testimonial:
“I wanted to express my gratitude to Georgie at InsightBooster for her incredible work with Weston Recruitment. Georgie’s expertise in web design, social media, and graphic design was transformative. Our website is now visually stunning and user-friendly. Their marketing plan was a game-changer, providing a clear path to success.

InsightBooster is more than a service provider; they’re strategic partners who genuinely care about your business’s success! I would highly recommend any company seeking marketing support to choose InsightBooster – they really do give you the insight to boost your business to new heights!”

— Jessica Weston-Davies
Founder of Weston Recruitment

Law Firm
(Bullard Law)

Background:
Bullard Law, a respected law firm specialising in estate planning, sought to enhance its brand presence and marketing efforts. While they had a solid reputation, the firm needed a fresh approach to marketing collateral to better engage clients and create a more cohesive brand identity across their materials. That’s where I came in.

Challenge:
Bullard Law needed an updated set of marketing materials to increase brand visibility and effectively support client acquisition during events. They lacked a unified and professional design for their promotional collateral, such as banners, business cards, posters, and client documents. Additionally, they needed a way to better promote their events and engage with clients at each touchpoint.

Solution:
I worked closely with Bullard Law to develop a range of visually engaging marketing collateral that aligned with their brand values and helped them stand out in a competitive market:

🔹 I created a comprehensive suite of marketing materials, including brand-new banners, posters, display items, business cards, client documentation, landing pages and promotional videos. Each piece was designed with a professional and cohesive look that communicated the firm’s expertise in estate planning while remaining approachable and accessible.
🔹 To enhance the firm’s presence at events, I designed promotional materials that were both eye-catching and informative. From event flyers to branded display items, every piece helped generate more interest and interaction from potential clients.
🔹 I crafted a strong visual identity across all marketing assets, ensuring consistency in colors, fonts, and imagery. This cohesive design helped reinforce Bullard Law’s brand identity and improved recognition at every event they attended.
🔹 We also focused on amping up the firm’s event strategy. The goal was to attend one event every month, and my designs played a key role in driving awareness and engagement, allowing the firm to interact with a larger pool of potential clients.

Result:
🔹The redesigned materials were well received by clients and partners, significantly enhancing the firm’s professional image and visibility at events.
🔹 The firm saw better engagement during events, with a noticeable uptick in leads and client inquiries as a result of the compelling marketing collateral.
🔹 The client was particularly impressed with the overall visual appeal of the materials, praising my “great visual eye” for design and my ability to align the firm’s marketing with their brand values.

Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”

— Cesery Bullard
Founder & Attorney, Bullard Law

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group, a small business specialising in government procurement and sales, consists of five experienced professionals with a proven track record of securing significant contracts. Prior to working with me, the company relied on an outsourced marketing team. They hired me to help enhance various aspects of their marketing strategy, focusing on content creation and lead generation to better communicate their expertise and attract potential clients.

Challenge:
Augmentas Group struggled with growing their audience and effectively generating leads. Their marketing materials were limited, and they needed more compelling content to communicate their value proposition. Additionally, they lacked a comprehensive business growth catalogue and effective lead generation documents to capture interest from potential clients.

Solution:
To address these challenges, I worked with Augmentas Group to create high-quality, targeted content that would help engage their audience and generate leads. This involved:

🔹 I crafted a series of blog posts designed to position Augmentas Group as a thought leader in government procurement and sales. These articles focused on key industry trends, best practices, and case studies, providing valuable insights for potential clients while boosting SEO.
🔹 I created a number of marketing materials that highlighted the company’s key services, which could be shared at networking events or through email campaigns. This included the development of a Business Growth Service Catalogue that clearly outlined the company’s offerings and expertise in government procurement. This document provided a detailed overview of services, case studies, and testimonials, making it easier for potential clients to understand how Augmentas Group could help them succeed.
🔹 I established a content strategy that aligned with the company’s goals, focusing on delivering value to their target audience. This involved creating content that not only showcased their expertise but also addressed the specific needs and challenges faced by potential clients in the procurement sector.
🔹 I collaborated with the team to create visually appealing graphics and infographics for blog articles and lead generation documents. These visuals helped make complex topics more accessible and engaging, ultimately driving more interest and encouraging potential clients to get in touch.
🔹 I ensured that all content was seamlessly integrated into the company’s website, making it easy for visitors to access and download lead generation materials. This helped drive traffic to the site while providing valuable resources for prospective clients.

Result:
🔹The number of website users increased from 348 to 1,573, representing a 353% growth in user traffic (this is also thanks to other marketing activities). Blog articles helped boost organic traffic to the website, driving interest in their services and increasing inbound inquiries.
🔹The lead generation material produced became key tools in the company’s marketing strategy, successfully converting visitors into leads.
🔹 Augmentas Group showcased itself and gained recognition as an industry expert, resulting in more meaningful conversations with decision-makers in their sector.

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Travel Company
(Serenity Holidays)

Background:
Serenity Holidays is a travel company known for offering unique and unforgettable holiday packages to distinctive destinations worldwide. As part of the marketing team, I was tasked with elevating the company’s content strategy to boost brand awareness, enhance its online presence, and contribute to the development of appealing, competitive travel products. I collaborated closely with the internal design, digital marketing teams, and external suppliers to ensure the company’s content was engaging, aligned with the brand’s voice, and optimised to drive traffic and bookings.

Challenge:
In a crowded and competitive travel market, the challenge was to significantly enhance Serenity Holidays’ online visibility while maintaining the commercial viability of its travel products. The company sought to strengthen the company’s digital presence, particularly through blog articles and email campaigns, and improve the consistency and effectiveness of all marketing content. This involved creating high-quality, SEO-optimised content across multiple platforms—blogs, emails, and social media—that would attract potential customers and encourage bookings.

Solution:
I took a hands-on approach to content creation and management, focusing on driving engagement through detailed, research-driven travel blogs and highly targeted email campaigns. My approach included:

🔹 I dedicated hundreds of hours to writing comprehensive travel blogs on various destinations, travel tips, itineraries, and other travel-related topics. My in-depth research helped create informative and engaging content that resonated with the target audience and positioned Serenity Holidays as an expert in the travel industry.
🔹 I developed SEO-friendly blog posts and email campaigns that aligned with the company’s goals of increasing bookings. By integrating relevant keywords and optimising the content structure, I improved search engine rankings, which led to greater visibility and higher organic traffic to the website.
🔹 Using MailChimp, I created and designed engaging email templates tailored to various customer segments. I segmented the audience based on preferences and travel history, delivering highly targeted messages that resulted in increased open rates, click-through rates, and ultimately, more bookings.
🔹 While my primary focus was on written content, I also contributed to the company’s social media strategy by creating compelling, shareable content for platforms like Facebook, Twitter, Instagram, and LinkedIn. I ensured that the messaging across these platforms was consistent, engaging, and aligned with the brand’s values.
🔹 I collaborated closely with the commercial team to ensure that the travel products were not only market-leading but also appealing in terms of pricing and uniqueness. I provided insights based on the content’s performance to fine-tune our strategies and better target customer interests.

Result:
🔹Streamlined content production and more attractive travel packages helped increase the number of bookings. The company’s content output was optimised, making it easier to manage marketing materials across multiple channels.
🔹 Blog posts and emails saw higher engagement levels, with increased traffic to the website and higher interaction across social media platforms.
🔹 SEO-optimised content resulted in better rankings on search engines, leading to increased organic traffic and visibility for Serenity Holidays.
🔹 The targeted email campaigns led to significant improvements in open rates, meaning more potential customers were reading our content and acting on it.
🔹 Well-researched, persuasive blog content combined with effective email marketing strategies contributed to a noticeable increase in bookings and customer satisfaction.
🔹 The content strategy and workflows I implemented made it easier to produce and manage marketing materials across various channels, improving efficiency and consistency.

Testimonial:
“I worked alongside Georgie, and was regularly inspired by her marketing insights and ideas. She regularly supported myself and others in the marketing team; for example, following the launch of a new product, we utilised her fantastic writing skills to generate a large amount of content for the new websites. She is creative, driven and a joy to work with, and I wish her the best in her new endeavours!”

— Clarabel Jones
Marketing Executive, Serenity Holidays

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