Event Marketing and Research Service

Law Firm
(Bullard Law)

Background:
Bullard Law, a respected law firm specialising in estate planning, sought to increase its brand visibility and build stronger connections with clients and prospects by attending events throughout the year. Recognising the importance of engaging directly with the community and showcasing their expertise in person, they needed assistance in organising and promoting their event participation. I was brought on board to manage the event strategy, ensuring the firm’s presence was impactful and memorable.

Challenge:
Bullard Law needed a strategic approach to attending events, from identifying the right opportunities to ensuring a strong brand presence at each one. The firm had limited time and resources to research events, coordinate logistics, create marketing materials, and promote their attendance. Additionally, they needed a plan to engage with event attendees and ensure their participation would lead to increased brand awareness and client acquisition.

Solution:
I developed a comprehensive event strategy that included all the necessary steps to ensure Bullard Law’s success at key events. The process involved the following actions:

🔹I researched relevant events throughout the year, both locally and further afield, to identify opportunities for Bullard Law to engage with potential clients and partners. This included considering events in proximity to the office and those that aligned with the firm’s target audience.
🔹I worked with the team to create compelling marketing materials for the events, including large banners, table covers, and other promotional items that effectively showcased the firm’s expertise and branding.
🔹I handled communications with event organisers, ensuring timely payment and securing the firm’s spot at key events. This also involved coordinating details such as booth location and any specific event requirements.
🔹I promoted Bullard Law’s attendance before the events on various channels, including social media, email newsletters, and the firm’s website. This helped create buzz and attract attendees to the firm’s stand.
🔹I assisted in preparing the staff for each event, providing training on how to engage with attendees, promote the firm’s services, and collect leads effectively.
🔹After each event, I continued to promote Bullard Law’s presence through follow-up content on social media and the website, ensuring that those who couldn’t attend still recognised the firm’s involvement and value.

Result:
🔹Bullard Law established a strong presence at key events, allowing them to connect directly with potential clients and industry peers.
🔹The firm saw increased brand recognition, with more people putting a face to the brand and engaging with the firm’s services.
🔹Post-event promotion helped extend the reach of their participation, ensuring that the firm’s efforts continued to generate interest well after each event had concluded.
🔹The firm was able to track the success of each event, refining their approach to maximise return on investment (ROI) for future events.

Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”

— Cesery Bullard
Founder & Attorney, Bullard Law

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group is a small but well-established business consulting firm specialising in government procurement and sales. With a team of five experienced professionals, the company has a proven track record in securing significant contracts, primarily within the public sector. Before partnering with me, Augmentas Group relied on an outsourced marketing team and was looking to enhance their marketing efforts. They engaged my services to improve content creation, lead generation, and event performance, with a focus on attending key events to strengthen brand presence and generate leads.

Challenge:
Augmentas Group faced challenges in growing their audience and generating quality leads. Their marketing materials were limited, and they struggled to effectively communicate their unique value proposition to potential clients. Despite their expertise in procurement, their event strategy lacked cohesion, and they were unsure which events provided the best return on investment (ROI). Additionally, they needed actionable insights to guide their marketing efforts, including data on website performance, social media engagement, and event success.

Solution:
To address these challenges, I implemented a comprehensive event strategy focused on researching and attending key procurement and social value events. The solution included the following steps:

🔹I conducted thorough research to identify relevant events, focusing on procurement and social value topics aligned with Augmentas Group’s expertise. This involved sourcing local, national, and industry-specific events that offered the best opportunities for networking, lead generation, and brand exposure.
🔹I attended several procurement and social value events on behalf of Augmentas Group. At each event, I represented the company, networked with industry professionals, and engaged with potential clients and partners. I ensured the company’s presence was impactful, taking full advantage of opportunities to showcase their expertise and gather valuable leads.
🔹In addition to attending events, I handled pre-event promotion to ensure that the company’s participation was highlighted across social media, email newsletters, and their website. This helped create anticipation and drew attention to their stand or speaking engagements.
🔹After each event, I coordinated follow-up communications, including thank-you emails to leads and attendees, to nurture connections and continue the conversation. I also provided a detailed analysis of each event’s performance to assess its effectiveness and make recommendations for future event attendance.

Result:

🔹Augmentas Group gained increased brand visibility through regular participation in prominent procurement and social value events. Their presence at these events helped elevate their status within the industry and allowed them to engage with key decision-makers.
🔹By attending targeted events, Augmentas Group was able to generate high-quality leads that directly contributed to their business development efforts.
🔹The company refined its approach to event attendance based on feedback and insights from each event. Through data analysis and monitoring of lead generation effectiveness, Augmentas Group focused on events with the best ROI, ensuring that resources were allocated more efficiently.

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Trademark Law and VA Support
(Indie Law and Skybreaker) 

Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, had been experiencing steady growth. To further accelerate their expansion and strengthen their presence in the industry, Indie Law wanted to explore events across the UK that would help them connect with potential clients and partners. They recognised that attending the right events could be a powerful strategy to build brand awareness and extend their network.

Challenge:
Indie Law’s team had limited time to research and identify relevant events that aligned with their brand and target audience. The firm needed a comprehensive list of events that would provide valuable networking opportunities and attract potential clients who could benefit from their trademark services. They also required support in evaluating events based on their relevance and potential ROI.

Solution:
I worked closely with Indie Law’s team to conduct extensive research and compile a comprehensive list of events across the UK that aligned with their business objectives. To ensure efficiency and accuracy, I also coordinated with their virtual assistant team for additional support. The key steps in the process were:

🔹Conducted thorough research to identify events that were relevant to Indie Law’s niche of trademark protection, intellectual property, and entrepreneurship.
🔹Compiled a detailed list of events including conferences, trade shows, workshops, and networking opportunities.
🔹Evaluated the relevance of each event based on Indie Law’s target audience, location, and potential to generate leads.
🔹Worked with the virtual assistant team to ensure the list was comprehensive and up-to-date with the latest event details.
🔹Provided a clear, actionable summary of each event, including dates, locations, and relevant information such as audience size and previous event success.
🔹Delivered this comprehensive list to Indie Law, offering tailored advice on the best events to attend for maximum impact.

Result:

🔹Indie Law now has a targeted, up-to-date list of events that are aligned with their business goals and industry positioning.
🔹With the help of this curated list, Indie Law attended several key events, resulting in new business leads and strengthened connections within the trademark law and entrepreneurial communities.
🔹The time and effort saved through this service allowed Indie Law to focus on client engagement and their legal services, while knowing they were attending events with high potential to benefit their growth.

Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”

— Joey Vitale
Founding Attorney, Indie Law and Skybreaker

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