Copywriting and Content Creation Service

Travel Company
(Serenity Holidays)

Background:
Serenity Holidays is a travel company known for offering unique and unforgettable holiday packages to distinctive destinations worldwide. As part of the marketing team, I was tasked with elevating the company’s content strategy to boost brand awareness, enhance its online presence, and contribute to the development of appealing, competitive travel products. I collaborated closely with the internal design, digital marketing teams, and external suppliers to ensure the company’s content was engaging, aligned with the brand’s voice, and optimised to drive traffic and bookings.

Challenge:
In a crowded and competitive travel market, the challenge was to significantly enhance Serenity Holidays’ online visibility while maintaining the commercial viability of its travel products. The company sought to strengthen the company’s digital presence, particularly through blog articles and email campaigns, and improve the consistency and effectiveness of all marketing content. This involved creating high-quality, SEO-optimised content across multiple platforms—blogs, emails, and social media—that would attract potential customers and encourage bookings.

Solution:
I took a hands-on approach to content creation and management, focusing on driving engagement through detailed, research-driven travel blogs and highly targeted email campaigns. My approach included:

🔹 I dedicated hundreds of hours to writing comprehensive travel blogs on various destinations, travel tips, itineraries, and other travel-related topics. My in-depth research helped create informative and engaging content that resonated with the target audience and positioned Serenity Holidays as an expert in the travel industry.
🔹 I developed SEO-friendly blog posts and email campaigns that aligned with the company’s goals of increasing bookings. By integrating relevant keywords and optimising the content structure, I improved search engine rankings, which led to greater visibility and higher organic traffic to the website.
🔹 Using MailChimp, I created and designed engaging email templates tailored to various customer segments. I segmented the audience based on preferences and travel history, delivering highly targeted messages that resulted in increased open rates, click-through rates, and ultimately, more bookings.
🔹 While my primary focus was on written content, I also contributed to the company’s social media strategy by creating compelling, shareable content for platforms like Facebook, Twitter, Instagram, and LinkedIn. I ensured that the messaging across these platforms was consistent, engaging, and aligned with the brand’s values.
🔹 I collaborated closely with the commercial team to ensure that the travel products were not only market-leading but also appealing in terms of pricing and uniqueness. I provided insights based on the content’s performance to fine-tune our strategies and better target customer interests.

Result:
🔹Streamlined content production and more attractive travel packages helped increase the number of bookings. The company’s content output was optimised, making it easier to manage marketing materials across multiple channels.
🔹 Blog posts and emails saw higher engagement levels, with increased traffic to the website and higher interaction across social media platforms.
🔹 SEO-optimised content resulted in better rankings on search engines, leading to increased organic traffic and visibility for Serenity Holidays.
🔹 The targeted email campaigns led to significant improvements in open rates, meaning more potential customers were reading our content and acting on it.
🔹 Well-researched, persuasive blog content combined with effective email marketing strategies contributed to a noticeable increase in bookings and customer satisfaction.
🔹 The content strategy and workflows I implemented made it easier to produce and manage marketing materials across various channels, improving efficiency and consistency.

Testimonial:
“I worked alongside Georgie, and was regularly inspired by her marketing insights and ideas. She regularly supported myself and others in the marketing team; for example, following the launch of a new product, we utilised her fantastic writing skills to generate a large amount of content for the new websites. She is creative, driven and a joy to work with, and I wish her the best in her new endeavours!”

— Clarabel Jones
Marketing Executive, Serenity Holidays

Trademark Law and VA Support
(Indie Law and Skybreaker) 

Background:
Indie Law, a law firm specialising in trademark protection for small businesses, entrepreneurs, and creatives, partnered with Skybreaker, a virtual assistant agency supporting business owners. Both companies were experiencing growth but recognised a gap in their marketing strategy. They wanted to maintain consistent communication with their audience through email but lacked the time and expertise to develop compelling content regularly. This is where I came in to support them by creating weekly email content tailored to their target audience’s needs and interests.

Challenge:
Both Indie Law and Skybreaker had a growing customer base but were struggling to maintain consistent, high-quality email marketing efforts. The leadership teams were time-poor, making it challenging to regularly craft engaging content that resonated with their subscribers. The brands recognised that effective email marketing could help drive engagement, build stronger relationships with their audiences, and convert leads into clients, but they needed a dedicated professional to take charge of this vital marketing channel.

Solution:
To address this challenge, I took on the responsibility of creating weekly email content for both brands, ensuring that each email aligned with their brand voice and provided value to their audience. My approach included:

🔹 Developing a content strategy that highlighted both brands’ expertise in trademark protection and virtual assistant services.
🔹 Crafting engaging, well-written emails that spoke directly to the pain points and needs of their target audience, including actionable tips, client success stories, and promotional offers.
🔹 Ensuring consistency in the tone and messaging across all emails, reinforcing the professional yet approachable nature of both brands.
🔹 Managing email campaigns using email automation tools, ensuring timely delivery and personalised experiences for subscribers.
🔹 Monitoring email performance metrics such as open rates, click-through rates, and conversions, making adjustments to optimise results and engagement.

Result:
🔹 Both Indie Law and Skybreaker experienced a notable increase in email engagement, with open and click-through rates improving significantly.
🔹 The leadership teams were able to delegate the responsibility of email content creation, freeing up their time to focus on other essential aspects of their businesses.
🔹 The regular, targeted email campaigns contributed to increased brand awareness and higher conversion rates.
🔹 The improved email marketing efforts resulted in a steady flow of high-quality leads and more inquiries from potential clients.

Testimonial:
“Working with InsightBooster has been incredible! Georgie has been a tremendous help to my companies since we started working together. I struggled a lot in the past to find a marketing consultant that could really deliver results. Not only has InsightBooster consistently driven quality leads our way, but Georgie has also just been an absolute pleasure to work with! 10/10 would recommend!”

— Joey Vitale
Founding Attorney, Indie Law and Skybreaker

Business Consulting and Services
(Augmentas Group Limited)

Background:
Augmentas Group, a small business specialising in government procurement and sales, consists of five experienced professionals with a proven track record of securing significant contracts. Prior to working with me, the company relied on an outsourced marketing team. They hired me to help enhance various aspects of their marketing strategy, focusing on content creation and lead generation to better communicate their expertise and attract potential clients.

Challenge:
Augmentas Group struggled with growing their audience and effectively generating leads. Their marketing materials were limited, and they needed more compelling content to communicate their value proposition. Additionally, they lacked a comprehensive business growth catalogue and effective lead generation documents to capture interest from potential clients.

Solution:
To address these challenges, I worked with Augmentas Group to create high-quality, targeted content that would help engage their audience and generate leads. This involved:

🔹 I crafted a series of blog posts designed to position Augmentas Group as a thought leader in government procurement and sales. These articles focused on key industry trends, best practices, and case studies, providing valuable insights for potential clients while boosting SEO.
🔹 I created a number of marketing materials that highlighted the company’s key services, which could be shared at networking events or through email campaigns. This included the development of a Business Growth Service Catalogue that clearly outlined the company’s offerings and expertise in government procurement. This document provided a detailed overview of services, case studies, and testimonials, making it easier for potential clients to understand how Augmentas Group could help them succeed.
🔹 I established a content strategy that aligned with the company’s goals, focusing on delivering value to their target audience. This involved creating content that not only showcased their expertise but also addressed the specific needs and challenges faced by potential clients in the procurement sector.
🔹 I collaborated with the team to create visually appealing graphics and infographics for blog articles and lead generation documents. These visuals helped make complex topics more accessible and engaging, ultimately driving more interest and encouraging potential clients to get in touch.
🔹 I ensured that all content was seamlessly integrated into the company’s website, making it easy for visitors to access and download lead generation materials. This helped drive traffic to the site while providing valuable resources for prospective clients.

Result:
🔹The number of website users increased from 348 to 1,573, representing a 353% growth in user traffic (this is also thanks to other marketing activities). Blog articles helped boost organic traffic to the website, driving interest in their services and increasing inbound inquiries.
🔹The lead generation material produced became key tools in the company’s marketing strategy, successfully converting visitors into leads.
🔹 Augmentas Group showcased itself and gained recognition as an industry expert, resulting in more meaningful conversations with decision-makers in their sector.

Testimonial:
“InsightBooster have been amazing. Their marketing content and insights are of incredibly high quality and I would highly recommend them to anyone seeking to grow their business and work with an amazing team!”

— Dan Anzano
Accounts Manager, Augmentas Group

Law Firm
(Bullard Law)

Background:
Bullard Law, a respected law firm specialising in estate planning, sought to enhance its digital marketing strategy to increase brand visibility, attract new clients, and better engage with its target audience. To achieve these goals, they needed a marketing professional who could seamlessly integrate content creation with lead generation tactics. I was brought on board as the Marketing Specialist to lead these efforts, with a particular focus on writing blog articles, creating lead-generation documents such as event flyers, and refining the firm’s overall digital content strategy.

Challenge:
Despite having an established reputation in their field, Bullard Law was not fully capitalising on digital marketing opportunities. The firm’s online presence was underperforming, with no blog content, insufficient SEO efforts, and a lack of coordinated social media campaigns. Additionally, the firm needed more effective lead-generation tools, such as flyers and banner copy, to support client acquisition during events and marketing campaigns. The absence of clear performance tracking also made it difficult to measure the success of these efforts.

Solution:
As the Marketing Specialist, I developed a comprehensive strategy to address these challenges and deliver measurable results for Bullard Law. My approach involved:

🔹 I crafted informative and SEO-optimised blog articles tailored to the firm’s target audience, focusing on estate planning topics. These blog posts were designed to educate potential clients while boosting the firm’s organic search traffic and improving its Google rankings.
🔹 I created compelling lead-generation materials, such as event flyers and banner copy, which effectively communicated Bullard Law’s expertise and value proposition. These documents were designed to capture the attention of potential clients at events and convert them into leads.
🔹 I drafted Youtube video scripts and created short videos to promote the brand.
🔹 I implemented SEO best practices across the firm’s website and blog content, ensuring that all written materials were optimised for search engines. Additionally, I optimised paid search campaigns (SEM) to target specific keywords that would attract high-quality leads.
🔹 I developed a content calendar for social media, creating engaging posts that reflected the firm’s expertise and resonated with its audience. The content was tailored for platforms like LinkedIn, Facebook, and Twitter, with consistent branding and messaging to reinforce the firm’s presence across channels.
🔹 I introduced robust tracking systems to measure key performance indicators (KPIs), allowing us to assess the effectiveness of all campaigns. Regular reporting enabled data-driven adjustments to improve ongoing efforts.

Result:
🔹 The firm saw a significant increase in website traffic, particularly from organic search, due to improved SEO strategies.
🔹 The firm’s e-newsletters saw higher open rates and engagement levels, driving more leads and conversions.
🔹 Overall, the firm’s brand visibility improved, and the firm began to attract a more qualified audience, resulting in higher client inquiries and conversions.

Testimonial:
“Georgie and her team always go above and beyond. She has a flair for knowing what works visually as well as content. She has become a valuable addition to our team. Highly highly recommended!”

— Cesery Bullard
Founder & Attorney, Bullard Law

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